Case Study
Broadening financial inclusion in the Global South through innovative solutions
GCash, a leading finance “super app,” is seeking to drive financial inclusion by providing accessible, affordable, and secure digital financial services to over 94 million Filipinos. With 57% of its users being women, GCash aims to democratize access to finance, particularly for individuals traditionally excluded from the formal banking system.
The platform also supports MSMEs—including market vendors and small retailers—in transitioning to cashless payments and growing their operations with ease and security. With a Net Promoter Score of approximately 90%, GCash continues to position itself as a trusted partner for everyday financial needs, empowering individuals and businesses, while seeking to advance inclusive growth across the Philippines.
57% of users are women
*as of Q3 2025