Case Study

Pursuing Financial Inclusion in the Philippines

GCash is a leading e-wallet and digital financial services platform in the Philippines, with over 81 million registered users. With its vision of “Finance for All,” the platform has a mission to democratize financial services through digital, in a country where banking penetration has been historically low and often inaccessible. The mobile wallet seeks to provide accessible means in a way that is easy to access, afford, and understand for the unbanked – to pay bills, transfer cash, borrow money, and access other financial services safely. GCash has received a strong net promoter score from customers of 83.9%. The company has partnered with the local Philippines government to provide benefits and financial aid to the citizens efficiently, as well as with organizations like Connected Women to support job opportunities and financial access to Filipino women.

At GCash, we continuously strive to make meaningful innovations with our products and services to better serve Filipinos and achieve our vision of ‘‘Finance for All.’’ Together with our esteemed partners from the government, we aim to provide access to digital financial services for all, and leave no one behind.”1

Martha Sazon,
President & CEO, GCash

1 For important disclosures regarding endorsements, refer to Endnote H in the 2022 Sustainability Report.
2 As of May 2023

* as of Q3 2023